Fundraising plays a pivotal role in obtaining resources to achieve artistic goals. In Hong Kong, there are different directions to acquire funds - from government bodies, trusts and foundations, the business sector, and the public. Fundraising is about building relationships and telling a good story. When getting by with a potential funder/ patron, what language and tactics should we use to increase the possibility of getting funded?
In the third episode of 2019/20 “Arts Administrator 101 Series”, we have Ms Vivien Lee, an experienced arts administrator, to explain the conceptual framework for fundraising.