Open Call for Delegates: HKAAA Cultural Exchange Tour 2026 – Korea

Hong Kong Arts Administrators Association (HKAAA) invite application from arts managers, administrators, and practitioners with a minimum of two years of experience to join our delegation in March 2026, embarking on an enriching journey to Seoul, Korea — a vibrant center of cultural innovation and industrialisation. 

Programme Dates: 25–30 March 2026 
Destinations: Seoul (including LG Arts Center Seoul and other sector-leading venues [TBC]) 
Application Opens: 9 Jan 2026 (Fri) 
Application Closes: 12 Feb 2026 (Thu) 
Mandatory Pre-Tour Briefing Session: 18 March 2026 (Wed) [TBC] 

Why Korea?

Building on HKAAA’s successful international exchanges, Korea was selected for its global arts leadership, strategic branding, and hybrid models merging corporate patronage with artistic excellence. Delegates will decode Korea’s success in: 

• Cultural IP & Digital Marketing

• Tourism-Content Integration

• Corporate-Arts Collaborations (e.g., LG Arts Center’s K-pop residencies × avant-garde theatres) 

   

Programme Aims

• Learn from Korea’s Industrialisation Model: Case studies in branding, audience cultivation, and commercial partnerships. 

• Forge Institutional Ties: Network with Korean leaders for future collaborations. 

• Equip Hong Kong’s Sector: Adapt actionable strategies for local contexts. 

   

Unique HKAAA Value

• Behind-the-Scenes Access: Curated meetings with experts, not just venue tours. 

• Trend-Driven Itinerary: Focus on digital innovation and hybrid programming. 

• Post-Trip Impact: Structured knowledge-sharing to amplify long-term benefits. 

   

Who Should Apply? 

We are looking for applicants who meet the following Assessment Criteria:

• Preference will be given to candidates endorsed by established arts organisations. 

• We specifically encourage emerging arts leaders, as well as intermediate to senior-level arts managers, to apply—ensuring a rich diversity of perspectives. 

• The applicant’s commitment and aspiration within the arts and cultural sector will be highly regarded. 

• A proven interest in learning about arts marketing is essential for those wishing to enhance their skills in this vital area. 

   

Application Materials

• Cover letter (maximum one page) 

• Resume 

• Letter of recommendation (from a senior supervisor, professor or respected arts practitioner) 

   

Number of Delegates 

Approximately 24 delegates will be selected to ensure an intimate and impactful experience, fostering meaningful interactions among participants. 

Tour Fee and Subsidy

• Tour Fee: HK$12,000 (includes):

                                   ○ Round-trip airfare (Hong Kong ⇆ Seoul)

                                   ○ Five-night hotel accommodation  
                                      (Note: shared room; upgrade available for an additional fee) 

                                   ○ Airport transfers

                                   ○ One group networking meal
                                      (Note: Performance tickets are not included)

• Subsidy: A reimbursement of 40% (HK$4,800) will be provided upon:

                                   ○ Completing 90% of the programme itinerary 

                                   ○ Submitting post-trip reflections (a minimum of one page) and a survey provided by 13 April 2026 

Final Cost After Subsidy: Only HK$7,200 for this 6-day tour!

Tour Style Note: