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Ms Sam Lam, Director, Business Development & Projects, Hong Kong Design Centre

Ms Sam Lam is the Director of Business Development & Projects of Hong Kong Design Centre (HKDC), a non-profit organization and HKSAR Government’s strategic partner on design; dedicating to use design and innovation to drive value creation, as well as improve the well-being and resilience of society.


Ms Sam Lam received her MA in Visual Arts (Art Administration) from the Hong Kong Baptist University, BA in Creative Media and AA in Media Technology from the City University of Hong Kong. She also received her MSc in International Relations from the University of Bristol and Juris Doctor from the Chinese University of Hong Kong. With 18 years of diverse experience, Sam is a veteran in public relations, external relations, media, brand building as well as curation and project management of large scale art and cultural projects/events. She has joined HKDC since 2014, focusing on promoting the flagship programmes of HKDC and curating various design promotion and placemaking projects.  She is the chief curator and project director of “Design District Hong Kong (#ddHK)” and “Business of Design Week CityProgramme (BODW CityProg)”. She also plays an active role in advocating and developing new projects to promote Hong Kong’s design and cultural exchange with overseas.