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Activities

2011

20/11/2011

In the perfect world, we would always love to have more marketing budget for publicizing productions, events as well as for company branding and PR. But in reality, in facing the economic downturn and reduce public funding, most arts organizations are marketing on a stringent budget. How to promote our events and organization effectively with limited budget? Dr Katerina Tsetsura, the Associate Professor in the Gaylord College of Journalism and Mass Communication, University of Oklahoma, will share with us her insights.

Currently a Visiting Associate Professor at the City University of Hong Kong (Fall 2011), Dr Tsetsura has done extensive work on investigating public relations and media practices in various parts of the world including China. After staying and working in Hong Kong for 5 months with some understanding on our society and culture, Dr Tsetsura is going to share with us her views on the media, marketing and PR practices in Hong Kong, highlighting our unique strength and inspiring us with innovative bold new strategies and ideas. Targeted specially for arts managers and practitioners, Dr Tsetsura will be giving us tips in maximizing our PR efforts and suggesting ways of improvements.

Admission is free. Come and join this informative yet relaxed event, and celebrate Christmas with our fellow practitioners after the talk with a drink!

To avoid disappointment, please act now as applications will be handled on a first-come-first-served basis. Please fill in the attached registration form and return to info@hkaaa.org.hk
 



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Enquiries:
Hong Kong Arts Administrators Association
|Tel: (852) 2877 7268|Email: info@hkaaa.org.hk

 

 

 

 

Notes from the Programme:

13/10/2011

A high-quality dance production is the combined effort of artistry and execution excellence. In a modern society where the ability to effectively multi-task is emphasized, it is important for dancers to also learn about arts management and administration.

Two veteran dance administrators, Ms Helen Ng and Ms Clementine Chan, will introduce to the participants of this talk the various aspects of dance / arts administration. Dance practitioners who are interested in learning more about arts management, and those who wish to join the profession are welcome to participate.

Course contents include:
• Arts Administrators: who they are, and the skills required
• Administrators as curators: how to bring out the best from the artists and from the programme
• Be Organized: Project management
• About $: Budgeting and Financial Management
• About People: Managing the team and other HR/ contractual issue
• Post-performance issues – looking for further opportunities to perform re-run programme locally or abroad
 

 

*Participation by the kind permission of City Contemporary Dance Company

Co-presenters: Hong Kong Arts Administrators Association and Hong Kong Dance Alliance

Enquiries:
Hong Kong Arts Administrators Association
|Tel: (852) 2877 7268|Email: info@hkaaa.org.hk
Hong Kong Dance Alliance
|Tel: (852) 2267 6663|Email: admin@hkdanceall.org

Hong Kong Arts Administrators Association and Hong Kong Dance Alliance are financially supported by the HKADC

 


11/10/2011

Arts are more complicated than simply an act for the expression of creativity nowadays. With increasing competition from other arts organizations and different kinds of entertainment,the arts are now in the big league, needing to adopt corporate marketing and branding strategies to make art and artists sell, and getting more people in the door.

This workshop will look into ways of creating positive perceptions in the minds of customers and potential customers, so as to keep your current audiences while finding new ones. Successful examples from the arts and corporate spheres will be sited, and ways for small and medium size arts organizations to create great branding strategies will be explored.

Topics include:
• Branding Your Organization: the need for branding; brand components, brand personality and brand extension
• Retaining Your Current Customers: the definition and measurement of customer satisfaction, the value of life-time customers, forecasting demands and service guarantees
• Finding New Customers: using market research, targeting the right markets, implementing an integrated marketing mix, finding a compelling reason for your customers to consume your product
 

 

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Speaker: Dr. Scott Wysong

Scott Wysong is an Associate Professor of Marketing and the Director of the Sports & Entertainment MBA program at the University of Dallas.He has been the visiting professor at the Hong Kong Academy for Performing Arts School of Theatre and Entertainment Arts in 2009, and will be teaching their MFA Arts Facility Management Course in October 2011.


Dr. Wysong has nearly ten years of experience with entertainment and sports events, working with Dallas CityArts Celebration, Tulsa Talons (arena football), Texas Stampede to name a few.  Dr. Wysong holds a MBA and Ph.D. in Marketing from the University of Texas at Arlington and a BA in Economics from Vanderbilt University. He teaches classes in Value-Based Marketing, Branding/Sponsorships, Live Events and Services Marketing at the University of Dallas.  Since 2002, Dr. Wysong has been a member of the International Association of Assembly Managers and has served in various capacities.

Enquiries:
Hong Kong Arts Administrators Association|Tel: (852) 2877 7268|Email: info@hkaaa.org.hk

07/10/2011
Many arts organizations nowadays have set up their arts learning / community arts arms, aiming to promote the arts while developing new audiences. Beyond offering performances during school assemblies and workshops focusing on the training of arts skills, are there other innovative ways of connecting with the community and cultivating new demand for the arts? 
 
The legendary dance group, Cloud Gate Dance Theatre of Taiwan, founded by Mr Lin Hwai-Min, is not only known internationally for its evocative and original dance performances; the Company has also done extraordinary work in bringing arts to the people through its dance school, workshops, lecture-demonstrations and residency projects, reaching out to young children, students, elders and grass root communities, and even to survivors from areas devastated by the mega typhoon in 2009.
 
Ms Yeh Wenwen, Executive Director of The Cloud Gate Dance Theatre, and Ms Erin Liao, Company Manager of Cloud Gate 2, will reveal the Group’s approach to education and community engagement work, and will share their insightful ideas in forming original and creative programmes for the community, engaging people from age 3 to 88.
 
 
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Enquiries:
Hong Kong Arts Administrators Association
|Tel: (852) 2877 7268|Email: info@hkaaa.org.hk
17/08/2011

With the development of the West Kowloon Cultural District and the government’s initiative to develop arts and cultural industries, the arts scene in Hong Kong has entered into an era of rapid change and development.   Recently, there have been heated discussions on how to strengthen cultural software and build capacity in Hong Kong’s arts sector.  How can arts practitioners contribute to such development?  And, with new resources available, are there innovative alternatives to traditional productions/ arts education programmes that can encourage and promote Hong Kong’s arts development?

 

Two Clore Fellows, Ms Margaret Yang and Ms Lynn Yau, along with Mr Louis Yu from West Kowloon Cultural District Authority and Arts Management Educator Mr Tseng Sun-man will come together to share with us their insights and experiences in this thought-provoking forum aiming to stimulate and recharge innovation and creative sparks.

 

Admission is free. To avoid disappointment, please act now as applications will be handled on a first-come-first-served basis.  Please fill in the attached registration form and return to info@hkaaa.org.hk

 

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01/06/2011 - 03/06/2011

1-3/6/2011 (Wed-Fri)

1/6: Hong Kong Jockey Club Amphitheatre, Hong Kong Academy for Performing Arts

2-3/6: Rayson Huang Theatre, The University of Hong Kong

Co-presented by Hong Kong Arts Administrators Association and West Kowloon Cultural District Authority.

A not-to-miss eventfeaturing international and regional cultural leaders, exploring issues on:

  • Setting up the Space: The effects of venue design on arts production, creation, community engagement and environment
  • Running the Space: The operation, management and governance of cultural venues
  • Making the Space Alive: The inter-relation between venue and programming, branding, outreach and audience development
  • Alternative Arts Spaces that Work


Speakers including:

  • Michael Lynch, Former Chief Executive of the Southbank Centre, London
  • Adrian Ellis, Executive Director, Jazz at Lincoln Center, New York
  • Marcus Davey, Chief Executive Officer, Roundhouse, London
  • Patrik Schumacher, Partner, ZahaHadid Architects
  • Wang Zhengming, Vice President, National Centre for the Performing Arts, Beijing
  • Jill Smith, General Manager, Geelong Performing Arts Centre, Melbourne


And many more…..


Do mark your dates in your diary!

Register before 18 May 2011 to enjoy early bird discount!  Group Booking discounts (for 5 persons or over) are also available.

 

 

06/04/2011 - 07/04/2011

This two-session workshop using case studies and discussion will look at strategic approaches to planning audience development through a number of different mechanisms. Social media – New media, the power of digital – Creating a ‘wow’ factor, and developing real engagement through education programmes.  To use all of these tools we need to find ways of using and sharing existing data and potentially the creation of marketing consortia.

Arts organizations are under increasing pressure to be economically sustainable by generating income while serving different audience segments. The link between programming and marketing is therefore very inter-dependent, and we will explore how this relationship might be rethought. This workshop is suitable for arts managers and practitioners who are involved in the areas of arts marketing, promotion and programming.
 

 

Dr. Gerald Lidstone is director of the Institute for Creative and Cultural Entrepreneurship at Goldsmiths, University of London. He is also Deputy Head of the Drama Department and founder of the postgraduate MA Arts Administration and Cultural Policy and MA in Creative and Cultural Entrepreneurship programmes. He has also co-written and is now delivering an MA in Cultural and Creative Industries in Abu Dhabi for HCT.  For the British Council and other agencies he has also taught Arts Management training courses including Arts Marketing, Arts Education, Fundraising, Copyright and Strategic Planning in over 20 countries. He has been working for the last ten years on behalf of The Ministry of Culture and Tourism in Viet Nam establishing Arts Management education in Hanoi University of Culture, and provided training for over 100 arts organisations, funded by the Ford Foundation. He has undertaken an evaluation of the UK, National Endowment for Science Technology and the Arts [NESTA], Graduate Pioneer Programme for Creativity, and recently contributed to the UNESCO group working on ‘Towards a New Cultural Policy Profile’ and to the UNESCO World conference on Arts Education in Seoul 2010.

 

04/04/2011 - 12/04/2011

In a general environment of limited public funding for the arts, how can arts and cultural organisations become more self-sufficient and develop their ability to create income?  How does a community find, encourage and support entrepreneurial individuals and groups who can potentially make a considerable contribution to the economic and social development of a city?  This seminar will go beyond the incubator or start-up approach, to look at ways to integrate entrepreneurship within the development of arts and cultural creative practices that provide an alternative to the traditional business or MBA approach.

This workshop is suitable for those who are interested in developing business around a creative practice as well as for policy makers who want to understand how to create the infrastructure needed to support an environment of creative entrepreneurship.
 

 

Dr. Gerald Lidstone is director of the Institute for Creative and Cultural Entrepreneurship at Goldsmiths, University of London. He is also Deputy Head of the Drama Department and founder of the postgraduate MA Arts Administration and Cultural Policy and MA in Creative and Cultural Entrepreneurship programmes. He has also co-written and is now delivering an MA in Cultural and Creative Industries in Abu Dhabi for HCT.  For the British Council and other agencies he has also taught Arts Management training courses including Arts Marketing, Arts Education, Fundraising, Copyright and Strategic Planning in over 20 countries. He has been working for the last ten years on behalf of The Ministry of Culture and Tourism in Viet Nam establishing Arts Management education in Hanoi University of Culture, and provided training for over 100 arts organisations, funded by the Ford Foundation. He has undertaken an evaluation of the UK, National Endowment for Science Technology and the Arts [NESTA], Graduate Pioneer Programme for Creativity, and recently contributed to the UNESCO group working on ‘Towards a New Cultural Policy Profile’ and to the UNESCO World conference on Arts Education in Seoul 2010.

 

29/03/2011

Staff members of small and medium arts organisations are often required to deal with finance and accounting duties which they are not trained for. Some administrators have been taking up book-keeping duties for their companies, learning by doing the tasks; while others manage to outsource the book-keeping duties but are required to check and control the companies’ finances.

This workshop is targeted to provide information and advice for arts administrators to assist them in handling daily financial matters with ease.

Topics include:

  • Basic financial records, documents and procedures relevant to SMEs – how to check and maintain control; what are the good accounting practices to develop in a SME arts organization.
  • Finding the common language with the auditors: Introducing the role and responsibilities of auditor; understanding audit reports and how to deal with company and project auditors systematically as required by different funding bodies.
  • How to change a financial year end date
  • Other relevant topics such as tax issues, matching of income and expenses, asset transfer from the previous unincorporated organization to the incorporated company
  • Especially suitable for staff of arts organizations that have some experience in dealing with their own financial functions and those who are required to check and control the organizations’ financial operations.

 


FREE ADMISSION

In Collaboration with the Hong Kong Arts Development Council

15/03/2011
This workshop aims to introduce participants to the various options for the formation of a legal entity (from sole proprietorship to limited companies), registration of societies and the statutory requirements to comply with. Procedures on company setup in different legal formations will be introduced, and practical knowledge on how to apply for tax exemption and charity status will also be covered.
 
Topics include:
  • The various forms of legal entity and their registration procedures: A comparison of sole proprietorship, society and limited companies
  • Annual compliance requirements of different legal entities
  • Application of tax exemption of a charity (under section 88 of the Inland Revenue Ordinance)
  • Other issues including the convening of an Annual General Meeting, amendment of M&A, and making changes in financial year end, company name, board directors and appointment of auditors.
 
FREE ADMISSION
 
In Collaboration with the Hong Kong Arts Development Council.

03/03/2011
Hallé Orchestra is Britain’s longest-established professional symphony orchestra, founded in Manchester by Sir Charles Hallé in 1858. The Hallé has been performing classical music in Manchester, around Britain and abroad for more than 150 years.  Despite its long history, the Orchestra has been making efforts todevise innovative programmes to engage corporate sponsors.  The Orchestra has recently won a UK Arts & Business People Development Award with Siemens to integrate the Hallé’s music and the firm’s internal projects.
 
The Chief Executive of Hallé Concerts Society, Mr. John Summers, is going to share with arts practitioners at this talk and networking event, the award winning success of Hallé Orchestra in corporate engagement.
 
Free admission.To avoid disappointment, please act now as applications are on a first-come-first-served basis.  For registration, please fill in the attached form and return to info@hkaaa.org.hk
 
 
Both a professionally trained musician and an experienced arts administrator, John Summer is currently the Chief Executive of Hallé Concerts Society.  Prior to joining the Hallé in 1999, John worked at the Northern Sinfonia from 1981-99, as manager and cellist, ending up as Chief Executive in 1992. From 1976 to 1981, he was a freelance cellist working with The BBC Scottish Symphony Orchestra, Scottish Ballet, Scottish Opera, The Northern Sinfonia and various other orchestras and ensembles. He was also involved in orchestral administration and cello teaching.
 
John’s other appointments have included Lead Advisor on Music to the Arts Council of England (2003-2005), Member of the Board of the Association of British Orchestras, with special responsibility for education (1991-1998) and Chairman, the Association of British Orchestras (1995-1998).
 
In collaboration with Hong Kong Arts Festival.

21/01/2011

The cultural scene is continually changing. Renowned speakers, lined up by the HKU’s Advanced Cultural Leadership Programme and the UK’s Clore Leadership Programme, will share their expertise on how they have anticipated and responded to change. The speakers will elaborate on their experiences of intiating and leading change within arts institutions.

 
This forum is presented by the Advanced Cultural Leadership Programme at HKU in partnership with the British Council.
 
 
Enquiries: arts@britishcouncil.org.hk /  (852) 2913 5100