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[Highlight Event]HKIEd Public Forum on Branding of Arts and Cultural Organizations

 

Branding is a key for successful companies nowadays and cultural organizations are no exception. Three experts, including academics and industry leaders will share their insights on the subject with us, using life case studies from Hong Kong and Taiwan.

 

Guest Speakers:

  • Professor Jerry HSIA Hsueh-li
  • Mr Freeman LAU Siu-hong
  • Mr Michael MACLEOD

 

Co-ordinator of Public Forum:

  • Professor TSENG Sun-man

 

The presentation of Prof. Jerry Hsia will be in Putonghua whilst those of Mr. Freeman Lau and Mr Michael MacLeod will be in English.

 

Date: 25 August 2014 (Monday), 2:15pm - 5:45pm
Venue: agnès b. CINEMA (UB/F,Hong Kong Arts Centre, 2 Harbour Road, Wanchai, Hong Kong)
Fee: Free Admission. Limited Quota. First-come-First-served.

 

Online Registration: Please click here
Enquiries: (852) 2948 7139 / apep@ied.edu.hk

 

Presenter: Department of Cultural and Creative Arts, Hong Kong Institute of Education
Supporting Organization: Hong Kong Arts Administrators Association