Eng / /
Presented by: Hong Kong Arts Administrators Association (HKAAA)
Getting young audiences to come to theatres remains a big challenge in the age of the internet.  Besides, young people are not the audiences of tomorrow, they are the audiences (and participants) of today.  They are entitled to the same cultural rights as adults. 
In view of the growing awareness of the importance that arts can bring personal, cultural and social benefits, and are instrumental in the development of a creative city and the enjoyment of a quality life, how to bring theatre experiences to the younger generation has also been one of the widely discussed issues in the arts sector or education sector in Hong Kong.
Despite the effort put into young audiences building by arts organisations, local theatre groups, schools, and the Government in Hong Kong for more than decades, the number of young audiences does not have a significant increase and there is no sustainable growth of audience according to various researches and reports.
To address the above issues, with great pleasure, the Hong Kong Arts Administrators Association (HKAAA) has invited Mr. Patrick McIntyre, Executive Director of Sydney Theatre Company (STC), to share STC’s experiences and insights into young audiences building.  
STC has been the leading force in Australian drama since its inception in 1978.  Apart from being widely acclaimed for producing theatre of the highest standard, it is also renowned for its education and community engagement.  STC’s productions not only contain strong curriculum connections, but also provide incredible learning and life experience for young people.  As the state theatre company of New South Wales, it also produces a significant education programme for schools, STC Ed, as well as nurturing developing artists through its Next Stage.
STC is also envisioned in providing teacher professional learning through School DramaTM, the Arts Conference for Educators and other programmes to use theatre and drama to improve student outcomes.
A workshop presented by HKAAA, Patrick will talk about how to formulate strategies for young audience building, identifying the right productions for young audience, developing partnership with different sectors (including funders), addressing challenges of young audience building with case studies.
Speaker:  Patrick McIntyre, Executive Director of Sydney Theatre Company
Date: 20 January 2014 (Monday)
Time: 6:30-8:30 pm
Venue: Room 201, Duke of Windsor Social Service Building (No. 15 Hennessy Road, Wanchai, Hong Kong)
Language: English
Fee: HKAAA Members @HK$220; Non-members @HK$280 
Limited quota available! Registration will be processed on a first-come-first-served basis. Act Now!
Application & Information
A Journey to the World of Professional Arts Management
Don't miss the valuable overseas training opportunity! Apply Now!
Funded by Arts Capacity Development Funding Scheme (ACDFS), presented by Hong Kong Arts Administrators Association (HKAAA)
With the support provided by the Arts Capacity Development Funding Scheme (ACDFS) of the Home Affairs Bureau, the Hong Kong Arts Administrators Association (HKAAA) initiates the Fellowships for Arts Management Experience (FAME) Programme, aiming to provide valuable training opportunities for middle level administrators to learn-by-doing, gaining insights from veteran arts administrators of internationally renowned arts organisations in major cities in the world. By providing professional training to these selected candidates, they will contribute their expertise to their employers as well as to the local arts field in the long run.
The FAME candidates will have the opportunity to:
  • Receive their placements in Australia, Poland, Taiwan or the United Kingdom
  • Receive around 12 weeks full-time attachment at the internationally renowned arts organisations
  • Gain insights from veteran arts administrators and work with them in their signature projects
  • Participate in the following placement areas: programming, marketing, audience development, fundraising, venue management, customer services and so on
A bursary of $50,000 to a maximum of $98,000 will be provided to each of the successful candidates to cover costs of the overseas training programme in cash reimbursement (including one economy return air ticket, accommodation, basic travelling insurance, allowance for local travels and cultural visits).
To encourage local arts and cultural organisations supporting their staff with potential for participating in the Programme, a maximum allowance of $20,000 per month for 3 months will also be given upon request to the participants’ employers to seek for temporary staff covering the attachment period.
FAME is financially supported by the Arts Capacity Development Funding Scheme of the Government of the Hong Kong Special Administrative Region.
2014 Overseas Partner Arts Organisations
Adelaide Festival Centre                
Sydney Theatre Company
Krakow Festival Office                    
Malta Festival Poznań
Cloud Gate Dance Theatre          
English Touring Theatre
Application Deadline: 10 February 2014 (Mon) 5:30pm
Application Details
香港銅鑼灣高士威道66 號.香港中央圖書館地下演講室
主持: 張秉權博士〔國際演藝評論家協會(香港分會)主席.香港〕
Mr Patrick McIntyre〔澳洲悉尼戲劇院執行總監.悉尼〕
主持: 伍宇烈先生〔編舞家、舞蹈教育工作者.香港〕
10% off discount for Hong Kong Chinese Orchestra “Xia Feiyun Conducts Chinese Music Favourites”!
Programme Details
Venue:Hong Kong City Hall Concert Hall
Date & Time: 3-4 January 2014 ( (Friday-Saturday) 8pm
Original Ticket Price**: $100, $150, $250, $300
**HKAAA Members are offered for 10% off discount. Please present your membership card at Urbtix Ticketing Office.
Programme Enquiries:852- 3185 1600
10% off discount for the 5th Hong Kong International Chamber Music Festival 2014
Promotion Video
Programme Details
Venue: Concert Hall, Hong Kong City Hall / Amphitheatre, Hong Kong Academy for Performing Arts
Date: 15-23 January 2014
Original Ticket Price**: $50 - $800
**HKAAA Members are offered for 10% off discount.
To buy tickets, please fill in the Form 

Programme Enquiries:852- 9545 6851 
Featured Events
Advanced Cultural Leadership Programme 2014
Key Dates
Residential Retreat 1:  1-5 Sept 2014  (Mon to Fri)
Local Module:  11-12 Oct 2014  (Sat to Sun)
Residential Retreat 2:  10-14 Nov 2014  (Mon to Fri)
Fee and Application
Local and Overseas Fee:  HKD15,000 per person
Application Deadline:  15 April 2014
Notification of Acceptance:  May 2014
Enquiryculture@hku.hk / +852 3917 8221
(English version only)
  • Hong Kong Art School (HKAS)
    • An exclusive 10% discount for enrolment into short courses conducted by HKAS (Referring to courses that are categorized under the "Short Courses" section on HKAS website or as printed in the designated short course brochure, which is published on a half-yearly basis)
    • An exclusive 10% discount for enrolment into modules of the Professional Diploma in Fine Art (PDFA). (The PDFA modules are offered on a relatively flexibale basis, each module lasts for around 8 weeks; participants can enroll into individual modules without completing the programme. Currently, modules/ programmes accredited at Level 4 and Level 5 of the Qualifications Framework (QF) are being offered by the School).
  • The programme information above was provided by the relevant programme presenters who are responsible for the information’s content and accuracy. 
  • Programmes and artists are subject to change by hosting organsiations.
  • For details and enquiries of the programmes presented in this eDM, please contact the relevant organiser directly.
Hong Kong Arts Administrators Association Limited
Address: 1/F, Parklane Building, No. 235 Queen's Road Central, Sheung Wan
Tel: 852 - 2877 7268
Email: info@hkaaa.org.hk
Website: http://www.hkaaa.org.hk