Presented by: Hong Kong Arts Administrators Association (HKAAA)
Getting young audiences to come to theatres remains a big challenge in the age of the internet. Besides, young people are not the audiences of tomorrow, they are the audiences (and participants) of today. They are entitled to the same cultural rights as adults.
In view of the growing awareness of the importance that arts can bring personal, cultural and social benefits, and are instrumental in the development of a creative city and the enjoyment of a quality life, how to bring theatre experiences to the younger generation has also been one of the widely discussed issues in the arts sector or education sector in Hong Kong.
Despite the effort put into young audiences building by arts organisations, local theatre groups, schools, and the Government in Hong Kong for more than decades, the number of young audiences does not have a significant increase and there is no sustainable growth of audience according to various researches and reports.
To address the above issues, with great pleasure, the Hong Kong Arts Administrators Association (HKAAA) has invited Mr. Patrick McIntyre, Executive Director of Sydney Theatre Company (STC), to share STC’s experiences and insights into young audiences building.
STC has been the leading force in Australian drama since its inception in 1978. Apart from being widely acclaimed for producing theatre of the highest standard, it is also renowned for its education and community engagement. STC’s productions not only contain strong curriculum connections, but also provide incredible learning and life experience for young people. As the state theatre company of New South Wales, it also produces a significant education programme for schools, STC Ed, as well as nurturing developing artists through its Next Stage.
STC is also envisioned in providing teacher professional learning through School DramaTM, the Arts Conference for Educators and other programmes to use theatre and drama to improve student outcomes.
A workshop presented by HKAAA, Patrick will talk about how to formulate strategies for young audience building, identifying the right productions for young audience, developing partnership with different sectors (including funders), addressing challenges of young audience building with case studies.
Speaker: Patrick McIntyre, Executive Director of Sydney Theatre Company
Date: 20 January 2014 (Monday)
Time: 6:30-8:30 pm
Venue: Room 201, Duke of Windsor Social Service Building (No. 15 Hennessy Road, Wanchai, Hong Kong)
Fee: HKAAA Members @HK$220; Non-members @HK$280
Limited quota available! Registration will be processed on a first-come-first-served basis. Act Now!
Application & Information
A Journey to the World of Professional Arts Management
Don't miss the valuable overseas training opportunity! Apply Now!
Funded by Arts Capacity Development Funding Scheme (ACDFS), presented by Hong Kong Arts Administrators Association (HKAAA)
With the support provided by the Arts Capacity Development Funding Scheme (ACDFS) of the Home Affairs Bureau, the Hong Kong Arts Administrators Association (HKAAA) initiates the Fellowships for Arts Management Experience (FAME) Programme, aiming to provide valuable training opportunities for middle level administrators to learn-by-doing, gaining insights from veteran arts administrators of internationally renowned arts organisations in major cities in the world. By providing professional training to these selected candidates, they will contribute their expertise to their employers as well as to the local arts field in the long run.
The FAME candidates will have the opportunity to:
A bursary of $50,000 to a maximum of $98,000 will be provided to each of the successful candidates to cover costs of the overseas training programme in cash reimbursement (including one economy return air ticket, accommodation, basic travelling insurance, allowance for local travels and cultural visits).
To encourage local arts and cultural organisations supporting their staff with potential for participating in the Programme, a maximum allowance of $20,000 per month for 3 months will also be given upon request to the participants’ employers to seek for temporary staff covering the attachment period.
FAME is financially supported by the Arts Capacity Development Funding Scheme of the Government of the Hong Kong Special Administrative Region.
2014 Overseas Partner Arts Organisations
Adelaide Festival Centre
Sydney Theatre Company
Krakow Festival Office
Malta Festival Poznań
Cloud Gate Dance Theatre
English Touring Theatre
Mr Patrick McIntyre〔澳洲悉尼戲劇院執行總監．悉尼〕
10% off discount for Hong Kong Chinese Orchestra “Xia Feiyun Conducts Chinese Music Favourites”!
Venue:Hong Kong City Hall Concert Hall
Date & Time: 3-4 January 2014 ( (Friday-Saturday) 8pm
Original Ticket Price**: $100, $150, $250, $300
**HKAAA Members are offered for 10% off discount. Please present your membership card at Urbtix Ticketing Office.
Programme Enquiries：852- 3185 1600
10% off discount for the 5th Hong Kong International Chamber Music Festival 2014
Venue: Concert Hall, Hong Kong City Hall / Amphitheatre, Hong Kong Academy for Performing Arts
Date: 15-23 January 2014
Original Ticket Price**: $50 - $800
**HKAAA Members are offered for 10% off discount.
To buy tickets, please fill in the Form
Programme Enquiries：852- 9545 6851
Advanced Cultural Leadership Programme 2014
Residential Retreat 1: 1-5 Sept 2014 (Mon to Fri)
Local Module: 11-12 Oct 2014 (Sat to Sun)
Residential Retreat 2: 10-14 Nov 2014 (Mon to Fri)
Fee and Application
Local and Overseas Fee: HKD15,000 per person
Application Deadline: 15 April 2014
Notification of Acceptance: May 2014
Enquiry: email@example.com / +852 3917 8221
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