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Activities
Essential Guide to Effective Arts Management: Law, Marketing, Finances and Project Management

 

HIGHLIGHT RECAP

 

Organized by Hong Kong Arts Administrators Association, “Essential Guide to Effective Arts Management” was successfully held from 23 June to 21 August 2018. We look forward to the rest of the “Essential Guide to Effective Arts Management”! Thank you for the support of our speakers, moderators, participants and volunteers! HKAAA received a lot of positive feedback from our participants. 

 

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Module 1: Management of Cultural Projects

 

Ms Ada Wong and MaD Team gave a series of unforgettable presentations on managing the cultural projects. Believing in the social potential of creativity, they shared their non-siloed approach to art and how they co-create cultural contents through collaborative processes. They shared how they strive to create positive impact of value-based and human-oriented project management to society, the art ecology and art administrators. Throughout the lecture, workshop and learn-in situ, participants experienced and learned how to manage the cultural projects effectively.

 

 

Photo captions: (from the left to the right and the top to the bottom)
1. A group photo of the moderator and speakers (From left: Ms Stephanie Cheung, Lead Curator of MaD; Ms Ada Wong, Chairperson of MaD; Dr Patrick Mok, Treasurer, Hong Kong Arts Administrators Association/ Assistant Professor, Hang Seng Management College; Mr Flavian Luk, Senior Executive of MaD; Mr Nicky Liang, Project Coordinator of MaD)
2. Ms Ada Wong introduced the cultural project management concept
3. Ms Ada Wong led in group discussion
4. Participant shared his project management experience
5. Participant enjoyed the Learn in-situ class
6. Group photo with speakers, staff and participants at Cheung Lung, Tsuen Wan.
7. Ms Ada Li introduced the art works of Hi! Hill Project
8. Ms Stephanie Cheung shared the artist stories of Hi! Hill Project
9. Mr Nicky Liang gave a guided tour of Hi! Hill Project to participants

 

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Module 2: Content and Digital Marketing for the Arts

 

Throughout the lessons, Mr Antony Yiu and Mr Takki Ma shared their view and knowledge of digital marketing and arts as well as content marketing. How the marketing and averments delivered through digital channels such as search engines, websites, social media, email, and mobile apps helps users to gather the information from target audiences as well as development the new audiences.

 

 

Photo captions: (from the left to the right and the top to the bottom)
1. Mr Antony Yiu (Head of Digital /Search /Performance, Asia Pacific, Wavemaker Client Solutions Hong Kong) introduced the basic concept marketing
2. Participant shared his experiences in digital marketing
3. Mr Paul Tam (Chairman, Hong Kong Arts Administrators Association/ Executive Director, Hong Kong Ballet) shared his view on digital marketing
4. A group photo of the Mr Antony Yiu and guest, Ms Katy Cheng (Marketing Director of Hong Kong Arts Festival Society Ltd)
5. Mr Takki Ma shared his experiences about the content of digital marketing
6. Participants enjoyed the lesson

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Module 3: Legal Issues and Law for the Arts


As an artist or art administrator, do you know that the copyright law states what can or cannot be done? Do you know the impact of contract law and labor law on artists and employees? The questions had addressed throughout the module. In the classes, Dr Kevin Pun and Mr Alex Fan led the discussion of relevant legal issues and provided professional legal knowledge and insights to the participants.

 


 

Photo captions: (from the left to the right and the top to the bottom)
1. Mr Alex Fan (Honorary Legal Counsel, Hong Kong Arts Administrators Association) answered questions from participants about the labour law
2. Dr Patrick Mok (Treasurer, Hong Kong Arts Administrators Association/ Assistant Professor, Hang Seng Management College) kicked off the module
3. Dr Kevin Pun (Honorary Associate Professor (Computer Science & Law), The University of Hong Kong) taught the professional legal knowledge of copyright law and internet
4. Mr Alex Fan taught the basic legal knowledge of contract law
5. Group photo of Mr Alex Fan, Mr Paul Tam (Chairman, Hong Kong Arts Administrators Association/ Executive Director, Hong Kong Ballet) and the participants

 

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Module 4: Budgeting and Project Financing

In the arts industry, it may apply to the annual, project or production budget and finance. Arts Administrators need vision but also need to actualize the project. 21st-century Arts Administrators have to equip with management skill as well as financial planning. Conducted by Prof Lena Lee and Ms Connie Lam, this module taught the Arts Administrators that how to raise fund through sponsorship and crowdfunding as well as manage the expectations of the future sponsor, financing and budgeting.

 

 
Photo captions: (from the left to the right and the top to the bottom)
1. Group photo of curator, speaker and guests
(From left to right: Mr Paul Tam (Chairman, Hong Kong Arts Administrators Association/ Executive Director, Hong Kong Ballet), Ms Connie Lam (Board Member, Hong Kong Arts Administrators Association/ Executive Director, Hong Kong Arts Centre), Ms Alice Wong (Executive Director, Soundpocket) and Ms Pandora Sin (Company Development Manager, Passoverdance))
2. Group photo of speaker, guests and staff
(From left to right: Prof Lena Lee (Arts Specialist, Arts with the Disabled Association Hong Kong), Mrs Vennie Ho (Honorary Secretary, Hong Kong Arts Administrators Association / Senior Director of Administration & Finance, The Hong Kong Philharmonic Society Ltd) and Ms Miller Cheung (Project Officer, Hong Kong Arts Administrators Association))
3. Participants enjoyed the lesson
4. Ms Connie Lam conducted the Q&A session
5. Prof Lena Lee shared the basic knowledge of budgeting
6. Participants enjoyed the lesson
 

Photo source: Hong Kong Arts Administrators Association