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Activities
Cost Less, Impact More! Online Marketing, Web Gadgets and Apps for Arts Promotion and Audience Development

To face with the increasingly competitive environment, with changing public expectations and behaviour, arts organisations have been mindful to embrace new ways of engaging with their existing and potential audiences.

 

Customer-focus, personalization, porousness, interactivity are the watchwords for arts organisations (or all organisations!!) to sustain and remain relevant with customers and prospects in the 21st century. Then, how can technology help arts organizations to achieve more with greater ease?

 

This workshop is targeted for arts managers who would like to harness the power of the web and learn how to use online marketing tools and mobile apps to market and connect with their audiences.

 

Internet entrepreneur, Mr Peter Choi, Managing Director, Palapple (H.K.) Limited (www.palapple.com), also the owner of two startups: Snapshock (www.snapshock.com), and Hiwave Dry Seafood (hiwave.starrygift.com), will share with us his experience in the commercial sector, introducing some interesting tools, methodologies and case studies from the commercial world that can possibly be transferable to the arts group usage; while Mr Chris Tang and Ms Jacqueline Lo from AlphaSoft Design (www.asd.com.hk), web and apps developer for many arts organizations will introduce practical tools, gadgets for arts organization to enhance promotion and productivity, at the same time putting forward exciting apps from the international arts world!

 

Representatives from Hong Kong Arts Festival and Leisure and Cultural Services Department will also respond to the speakers, giving practical suggestions to the practitioners in setting up and managing the online tools and applications.

 

Bring along your smartphone to this informative yet fun-filling practical workshop, and learn how to do more and work less!!

 

Speaker Mr. Peter Choi (Managing Director, Palapple)
Mr Chris Tang and Ms Jacqueline Lo (Project Managers, AlphaSoft Design)
Respondents Ms Wendy Chung (Marketing Manager, Hong Kong Arts Festival Society)
Ms Wendy Tsang (Principal Media Coordinator, Leisure and Cultural Services Department)
Date 20 December 2012 (Thu)
Time 2:30-5:00pm
Venue agnès b. Cinema, U/B, Hong Kong Arts Centre
(2 Harbour Road, Wanchai, Hong Kong)
Language Cantonese
Fee Members @$150; Non-members @$200

 

 

For registration, please send your completed registration form together with the cheque to: Hong Kong Arts Administrators Association, Room 1206, 12/F, Hong Kong Arts Centre, 2 Harbour Road, Wan Chai, Hong Kong.

 

Registration Form: WORD / PDF

 

Peter Choi's Biography

Interview by Ming Pao   HKCollection - HalloBoss, RTHK

 

Chris Tang's and Jacqueline Lo's Biography

Interview by HKAAA

 

Enquiries:
Hong Kong Arts Administrators Association
|Tel: (852) 2877 7268|Email: registration@hkaaa.org.hk