While organizations are still relying on print media as a means of promoting the arts, new media has become increasingly popular as new platform for marketing. In this seminar, the speakers will give an overview on mobile and internet marketing and will illustrate how social media and augmented reality can serve as tools for effective marketing and audience development. Case studies drawn from both commercial and arts related areas will also be used to provide insights into how traditional and digital marketing can be combined to produce results.
New customer behavior and experiences have been reported with new media marketing, bringing new dimension to arts marketing and changing the ways we interact with customers. Core audience would include arts marketers and those directly responsible for audience development but would extend to those who have general interest in exploring the potential of new media. This popular talk is suitable for all working in arts organizations of different sizes and disciplines, from project grantees to established arts organizations.
|Speaker||Ms Cecilia Yim, Digital Director, OgilvyOne|
Mr Jason Chiu, CEO, Cherrypicks
|Venue||Conference Rm 5, Hong Kong Institute of Certified Public Accountants, 27/F, Wu Chung House, 213 Queen’s Road East, Wanchai, Hong Kong|
For Enquiry, please call 2877 7268