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HKAAA E-newsletter (21.08.2014) - “Connecting with Your Audiences - Knowing Ticketing Systems in Hong Kong” Seminar / Let's Explore!
 
HKAAA Updates
 
“Connecting with Your Audiences – Knowing Ticketing Systems in Hong Kong” Seminar
About the Seminar
Ticketing platform is essential to the promotion and sales of programmes and events. Regardless of the scale of events, ticket sales is a direct reflection to audience participation. Managing the ticket sales can oftentimes be a challenge to organizations' already straining resources. However, if the right ticketing service is identified and employed,  arts organizations' administrative burden can definitely be alleviated.

Recent years have seen a blossom in the variety of arts performances and related activities. In response to the increased needs by such variety and its audiences, ticketing systems reformed and alternate ones emerged. Do these ticketing systems provide supplementary services other than simply selling event tickets? Exactly what services do the alternate systems provide?

HKAAA is pleased to have invited the masterminds behind major ticketing systems to talk about their respective systems. Mr. Esmond Chan, Senior Manager (Ticketing), Leisure and Cultural Services Department will introduce the URBTIX system updates; Mr. Mike Hill, Festival Director and Co-Founder of Ticketflap / Clockenflap and Ms. Jacqueline Lo, Project Manager of Art-mate will respectively introduce their independent ticketing systems, as well as other supplementary services available. 
 
Date: 28 August 2014 (Thursday)
Time: 6:30p.m. - 8:30p.m.
Venue: Room 1001, 10/F, The Hong Kong Federation of Youth Groups Building, 21 Pak Fuk Road, North Point (Quarry Bay MTR Exit C)
Language: Cantonese & English (No Simultaneous Interpretation)
Fee: $80 / HKAAA member; $100 / non-member
 
 
 
Let's Explore!
 
FAME 2014 Journal - Ellen
Internship in Adelaide Festival Centre in Australia
 
July 2014
 
Over the past month, my work and life in Adelaide of Australia was very busy. Having the opportunities to meet and exchange with the management and frontline staff of every department of the Adelaide Festival Centre (hereinafter called AFC), attend working meetings and participate in different arts and cultural activities every day, have made me feel that Adelaide really lives up to its name as the Festival City.
 
AFC is the first multi-purpose arts centre in Australia. Established in 1973, it was first built to provide performing venues for the Adelaide Festival of Arts. Douglas Gautier, the CEO and Artistic Director of AFC once told me that Adelaide is good size for hosting festival. The size of Adelaide’s CBD is only about 10 square kilometers (similar size to the Kowloon City District), this makes hosting a series of festival events scattered across the city over a short period of time challenging yet manageable. As sitting at the junction of east-west and north-south traffic, the CBD is easily accessible for everyone, from everywhere.  
 
Through a recent visit to the SALA Festival – a festival aiming at nurturing and promoting visual artists of South Australia, I found the city layout and the transportation thoroughly convenient. This festival offers over 500 exhibitions. In order to reach wider audience and bring arts to the community, art works are not only displayed in galleries and artists’ studios, but also in city hall, schools, community centers, hotels, bars, cafes, boutiques, furniture stores, salons and even property agency. Even though some of the exhibitions are located along the seaside and the hill district, with the easy grid layout of roads, they are all accessible within a 30 minute drive.
 
In order to expand and develop a wider audience base, AFC collect and analyze a lot of audience data. Noticing the relatively low percentage in audience aged 18 to 30, they launched a Green Room scheme targeted this age group, and especially the young working adult. This scheme offers low-price tickets, free arts activities and art creation opportunities to its members regularly.
 
In the just-passed Adelaide and International Guitar Festival, apart from the performances by guitar masters, free workshops and talks, AFC launched a new initiative which assembled 80 young guitarists from South Australia to attend a series of rehearsal workshop hosted by a guitar ensemble specialist, and formed a guitar orchestra performing in the festival. I have never seen such a large scale guitar ensemble before. It indeed provided amateur guitarists a great opportunity to learn and showcase their talents. The Green Room also organized a GuitarART competition and exhibition, encouraging young people to explore their creative side by transforming a guitar into a piece of art. Winners of the competition were given cash prizes and exhibition opportunity.
 
Responding to the aging population, AFC designed a “Morning Melodies” programme, offering extra morning shows especially to the elderly at a lower price. While bringing joy to the elderly, it also expands audience for the shows and increases box income. In July, I often encountered grandparents bringing their grandchildren to see performances during the Australian winter school holidays.
 
The seniors also provide the largest pool of volunteer talents for AFC. They take up duties such as tour guides and receptionists at theater lobby on a regular base. I once attended an AFC guided tour for visitors, in which I found the volunteer guides very professional. Not only do they have a comprehensive knowledge of AFC’s history, but they are also familiar with the art collections there. The volunteer scheme of AFC is well-established. They select suitable volunteers according to a set of criteria such as interest, skill, experience, health condition and residential location. Lorraine Douglas, an experienced staff responsible for the programme once laughed saying, “It’s not difficult to recruit volunteers in Adelaide as the retired community is eager to contribute. The difficulty lies in persuading those very senior people to quit the volunteer duties, considering their own safety”.
 
In the coming weeks, under a tight yet exciting schedule, I am going to work on the OzAsia Festival to be held in September. Let me share with you the programme planning process, detailed division of work and professional working manner of AFC when the festival comes closer.
 
 
 
Featured Event
 
Exclusive guided tour for HKAAA members-Palaces on the Seas - The Golden Age of French Ocean Liners exhibition at Hong Kong Maritime Museum
“Palaces on The Seas: The Golden Age of French Ocean Liners” Exhibition will be held from 28 May to 26 August 2014 at Hong Kong Maritime Museum, bringing you aboard the palaces on the seas to discover the art of sea travel. This exhibition will feature the golden age of travel on French ocean liners in the late 19th and early 20th century. 
 
About the Exhibition
Presenters: 
Consulate General of France in Hong Kong and Macau, Hong Kong Maritime Museum, French Lines
Exclusive Sponsor: The Hong Kong Jockey Club Charities Trust
 
For the exhibition details, please visit the official website of Le French May:
http://www.frenchmay.com/en/programmes/palaces-on-the-seas
 

About the Guided Tour for HKAAA Members
An exclusive docent-led exhibition tour is now available for HKAAA’s members:

Date: 23 August 2014 (Sat)
Tour Time: 5:00pm (Approx. 60mins)
Meeting time and point: 5:00pm at Reception in 
Hong Kong Maritime Museum
Exhibition Venue: Hong Kong Maritime Museum - Pier 8, Central
Language: Cantonese
Fee: Complimentary (HK$30 admission fee for the exhibition is waived for HKAAA members)

Quota: 20 - 25 people
 
Read more
 
 
Opportunities
 
Arts Job Vacancies
 
Arts Funding:
 
Hong Kong Arts Development Council Grants News - Grants available for application:
  1. 2015 Literary Arts Magazine Schemeal
  2. "2013/14 Xiqu Internship Scheme" (Chinese Only)
  3. Multicultural Arts Education Programme 
  4. Rehearsal Venue Subsidy
     
International Society for Performing Arts - Global Fellowship Program
 
 
 
10% off discount on Hong Kong Repertory Theatre “The Emperor, His Mom, A Eunuch and a Man”!
Introduction
Handbill
 
Programme Details
Venue: Hong Kong City Hall Theatre
Date & Time: 26-30 August, 2-6 September 2014, 7:45pm / 30-31 August, 6-7 September 2014, 2:45pm
Original Ticket Price**: $140 - $280
 
**10% off discount for HKAAA Members. Applicable for purchases of standard price tickets at URBTIX outlets.
 
Programme Enquiries: 852-3103 5900
10% off discount on Hong Kong Repertory Theatre “The Professor”!
Introduction
Leaflet
 
Programme Details
Venue: Jockey Club Auditorium, The Hong Kong Polytechnic University
Date & Time: 6, 10-11, 13 September 2014, 8:15pm / 7, 13-14 September 2014, 3:15pm
Original Ticket Price**: $160 - $280
 
**10% off discount for HKAAA Members. Applicable for purchases of standard price tickets at URBTIX outlets.
 
Programme Enquiries: 852-3103 5900
 
20% off discount on Hong Kong Dance Company “Red Poppies”!
Introduction
Handbill
Promotion Video
 
Programme Details
Venue: Hong Kong Cultural Centre Grand Theatre
Date & Time: 12-13 September 2014(Fri-Sat), 7:45pm / 13-14 September 2014(Sat-Sun), 3:00pm
Original Ticket Price**: $330, $260, $180
 
**20% off discount for HKAAA Members. Please fill in the Purchase Form and return the form to Hong Kong Dance Company.
 
Programme Enquiries: 852-3103 1806
10% off discount on Hong Kong Chinese Orchestra “38th Orchestral Season Opening Concert: Picturesque Music - A Song Dynasty Painting Reinvented .Seeking Dreams on West Lake”!
19/9 Introduction
20/9 Introduction
Handbill
Promotion Video
 
Programme Details
Venue: Hong Kong Cultural Centre Concert Hall
Date & Time: 19 - 20 September 2014 (Fri-Sat) 8pm
Original Ticket Price**: $100, $150, $250, $380
 
**HKAAA Members are offered 10% off discount. Please present your membership card at Urbtix Ticketing Office.
 
Programme Enquiries: 852-3185 1600
 
10% off discount on Zuni Icosahedron x Dance Forum “Dream Illusion Bubble Shadow”!
Introduction
Promotion Video
Handbill
 
Programme Details
Venue: Grand Theatre, Hong Kong Cultural Centre
Date & Time: 19 - 20 Sept 2014 (Fri - Sat), 8:15pm / 21 Sept 2014 (Sun), 3:00pm
Original Ticket Price**: $140, $190, $280, $420, $1,000(Charity Tickets)
 
**10% off discount for HKAAA Members. Please present your membership card at Urbtix Ticketing Office.
 
Programme Enquiries: 852-2566 9696
10% off discount on Theatre Noir Foundation “13”!
Handbill
 
Programme Details
Venue: Auditorium, Yuen Long Thatre
Date & Time of Cantonese Version: 20 - 21 Sept 2014 (Sat - Sun), 3:00pm / 20 Sept 2014 (Sat), 8:00pm
Date & Time of English Version: 27 Sept 2014 (Sat), 8:00pm / 28 Sept 2014 (Sun), 3:00pm
Original Ticket Price**: $220, $180, $140
 
**10% off discount for HKAAA Members. Please present your membership card at Urbtix Ticketing Office.
 
Programme Enquiries: 852-2904 7118 (Ms Fiona Lo)
 
 
10% off discount on Zuni Icosahedron “Contempt 2014”!
Introduction
Handbill
 
Programme Details
Venue: Grand Theatre, Hong Kong Cultural Centre
Date & Time: 26 - 27 Sept 2014 (Fri - Sat), 8:15pm
Original Ticket Price**: $280
 
**10% off discount for HKAAA Members. Please present your membership card at Urbtix Ticketing Office.
 
Programme Enquiries: 852-2566 9696
10% off discount on Zuni Social Theatre “Find Ghost Do the CE”!
Introduction
Handbill
 
Programme Details
Venue: Studio Theatre, Hong Kong Cultural Centre
Date & Time: 3 - 4, 9 - 11, 15 - 18 Oct 2014, 8:00pm / 4 - 5, 11 - 12, 18 - 19 Oct 2014, 3:00pm
Original Ticket Price**: (Friday to Sunday sessions) $180, $280 / (Wednesday and Thursday sessions) $162, $252
 
**10% off discount for HKAAA Members. Please present your membership card at Urbtix Ticketing Office.
 
Programme Enquiries: 852-2566 9696
 
Year-round benefits for HKAAA members
  • Hong Kong Art School (HKAS)
    • An exclusive 10% discount for enrolment into short courses conducted by HKAS (Referring to courses that are categorized under the "Short Courses" section on HKAS website or as printed in the designated short course brochure, which is published on a half-yearly basis)
    • An exclusive 10% discount for enrolment into modules of the Professional Diploma in Fine Art (PDFA). (The PDFA modules are offered on a relatively flexibale basis, each module lasts for around 8 weeks; participants can enroll into individual modules without completing the programme. Currently, modules/ programmes accredited at Level 4 and Level 5 of the Qualifications Framework (QF) are being offered by the School).
 
  • The programme information above was provided by the relevant programme presenters who are responsible for the information’s content and accuracy. 
  • Programmes and artists are subject to change by hosting organsiations.
  • For details and enquiries of the programmes presented in this eDM, please contact the relevant organiser directly.
 
 
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Hong Kong Arts Administrators Association Limited
Address: 1/F, Parklane Building, No. 235 Queen's Road Central, Sheung Wan
Tel: 852 - 2877 7268
Email: info@hkaaa.org.hk
Website: http://www.hkaaa.org.hk